Wildstone
The brand aimed to reinvent itself with their classics.
Wildstone wished to target a more mature audience (men) with its smoky, intense, and long-lasting collection of fragrances.
They sought graphics and colors that would reflect this new direction without straying too far from the brand identity that customers have known for years.
Client
Wildstone India
Year
2020
The look of now
To achieve the targets set by Wildstone, the first step was to study who they are in an attempt to build who they will be.
Simply put, the graphics were a literal translation of what the brand was but not what the customers buy.
Lack of depth in graphics and finishes made it difficult for them to stand out on retail shelves
Time to get inspired
The questions I needed to ask:
What's the fragrance?
what's the feeling?
what feels 'elevated'?
how does maturity manifest itself in colour?
Keywords: Smooth, Dark, Mysterious, Rich in Depth.
Smooth
Mysterious
Dark
Rich in Depth
One word for it all
'Smoke'
Using different densities and iterations to balance colour with graphic & finished,
Wildstone was reborn.
Demi-matte body finish with high gloss spray cap
