Twelve Bento

The brief was to develop a PR package showcasing the firm's capabilities.

Recognizing the importance of sustainability, the package highlights the firm’s eco-friendly initiatives and green practices.
It reflects the firm’s commitment to sustainability and the ‘unboxing experience,’ aiming to attract clients who value responsible consumption.

This project combined professional skills with a passion for sustainability, enhancing the firm's reputation and client engagement strategy.

Client
Internship Project

Year
2024

In today's era, sustainability and responsible consumption have evolved from mere trends to essential global movements.
As an industrial designer, my work is firmly grounded in these principles. By prioritizing innovative and sustainable designs, I aim to contribute positively to our planet.

Furthermore, by immersing myself in the culture of food and embracing the joy of sharing, I've been inspired by the vibrant ethos of TwelveNYC.

I sought to infuse this spirit into my project, envisioning it not just as a product but as an invitation to collaborate—a reflection of the project's underlying intention.

Inspiration & Food

Core Outlines

‘Wow’ Factor

Design to encourage users to engage with the package from start to finish.

All That Can Be

Showcasing the diverse capabilities of TwelveNYC, highlighting the full range of what the firm is capable of achieving.

Unforgettable

Creating unforgettable experiences and leaving lasting impressions, ensuring TwelveNYC is the name is the one that comes to mind every time.

Introducing the Twelve Bento:

Into The Recepient’s Life

Drawing inspiration from TwelveNYC's dedication to sustainability and the pleasure of communal dining, I conceptualized the Twelve Bento.

Meticulously crafted with sustainable methods and materials.

This PR package incorporate playful elements that effortlessly blend into recipients' lives, departing from the conventional one-time use PR packages.