Shift
The project aims to introduce a new brand, "Shift," which seeks to transform the beauty and cosmetic industry by offering a line of sustainable personal care products.
These products feature refillable and eco-friendly packaging, designed to reduce environmental impact & challenge prevailing beauty standards.
The brand aspires to be a pioneer in promoting inclusive beauty practices and community involvement in its development.
Proposed Website: www.shift.com
Client
-
Year
2023
I've been in the cosmetics industry for a while, and I've seen firsthand how wasteful it can be.
Every year,
1.2 billion single-use plastic units end up in landfills worldwide.
With this project, I wanted to challenge these norms and align with the United Nations' Sustainable Development Goals for responsible consumption and reducing plastic waste.
A whole lot of research and a whole lot of iterations of what could be...
Led to the brand
SHIFT
A shift in production, consumption and disposal.
Recycled Aluminum, Black HDPE and adaptive refill system in a circular economy through subscription systems.
Gorgeous & Greener
When you're not in the mood for the full-size commitment or eager to explore something fresh,
the packaging steps up to the plate, offering not just a luxurious appearance but also the practicality of J-lock to preserve product freshness.
But there's more beneath the sleek exterior: versatility.
The outer body is ingeniously designed to accommodate various quantities of cartridges, allowing you to tailor your experience to your needs.
And when it comes to sustainability, Shift's got you covered.
Compared to traditional dropper or serum bottles, our cartridge boasts a streamlined design with reduced parts. With just one cartridge, you get it all, including the wiper, contributing to a greener approach to beauty.
