Philips AeroBlade

The brief calls for designing a Mixer Grinder specifically crafted for Indian consumers, focusing on their unique cooking habits, needs, and preferences. The product should seamlessly align with Philips’ philosophies while also reflecting the cultural context of Indian homes.

Additionally, the aesthetics and form should align with Philips' brand identity, ensuring that the product is modern, reliable, and appealing to the target market.

Client
Philips India

Year
2024

AEROBLADE

Mixer Grinder for the Indian Household

Market Landscape

Havells Silencio
500W
(4 Jars)
INR 13,500-23,495

Premium Segment

Hamilton Beach Professional
1400W
(3 Jars)
INR 21,999- 24,999

Black and Decker
550W
(2 Jars)
INR 9,224.00

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Mass Market Segment

Users & Experience Barriers

The target audience is middle-class Indian families and home chefs seeking a reliable space-efficient, and easy-to-use mixer grinder for daily kitchen tasks.

High Impact

  • Noise Control (Noise Levels)

  • Heat Issues (Overheating)

  • Hypervigilance (Constant Monitoring)

  • Grind Quality (Inconsistent Grinding)

  • Motor Durability (Motor Burnouts)

Moderate Impact

  • Cleaning Ease (Difficult Cleaning)

  • Compact Design (Space Constraints)

  • Simple Controls (Complex Controls)

  • Jar Strength (Durability)

Low Impact

  • Energy Use (Power Consumption)

  • Support Quality (After-Sales Service)

  • Noise Control (Noise Levels)

Persona Boards

Age: 45-50, Female

Occupation: Homemaker

Needs:

  • Efficient, easy-to-use kitchen appliances

  • Prefers a quiet, compact appliance to avoid disturbing family.

Pain Points:

  • Noise control for early morning use.

  • Quick, easy operation with intuitive control

  • Compact design that maximizes kitchen space

Age: 28-35, Male

Occupation: Corporate Professional

Needs:

  • Time-efficient solutions for preparing healthy meals

  • Prefers easy-to-clean, multi-purpose appliances that reduce time spent in the kitchen.

Pain Points:

  • Time-saving with quick blending and easy cleaning

  • Modular jars reduce the need for extra storage containers.

High-Performance

  • Durable

Signature Elements

Following the Philips Motto:

“Together, we make life better”

Ergonomic Handling

  • Softened corners

  • Textured surfaces for better grip

Compact Footprint

  • Easy to store

  • Lightweight

Easy Controls

  • No learning curve required to operate appliance

Mood Board & Form Exploration

Key Words: Ergonomic, Clean, Curved & Compact

Compact Cuboidal Forms

  • Ergonomic Handles

  • Intuitive Dials

  • Modular Jars with Fridge Lids

AEROBLADE

Fits Seamelessly into Any Space,
Like Air.

Concept Breakdown

  • Dual Molded Handle:
    Rubberized Grips for Shock Absorption & Heat Resistance

  • No Complex Crevices:
    Ease Of Cleaning And Reduce Chance Of Contamination

  • Suction Cup Feet:
    Grips To Surface For Added Stability

  • Double Gasket Lid:
    Leakproof Grinding Experience

  • Heavy Glass Jar:
    Provides Stability, Noise Reduction, Less Staining & Odor Reduction

  • Rounded, Compact Design:
    Easy Storage and Lightweight

  • High Contrast Labels:
    Clear Visibility

Comes With 3 Sizes Of Blender Jars For Every Need

AEROBLADE

Is Available In 3 Stunning Colours To Fit Any Home

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