Flo

I was assigned the project of enhancing a leading lighting firm’s director's office, resulting in the creation of "Flo," a lighting design inspired by water ripples.
This piece captures the cyclical nature of a director's role while adhering to the brand's minimalist aesthetic.
It functions as both a practical light source and an artistic statement, perfectly aligning with the company's innovative ethos.

Client
-

Year
2024

Who’s it for?

(Hypothetical Persona Board)

Mr. B

Age: 45 Years
Profession: Director, Lighting Firm

Motivations

Passion for creating products that enhance lives and respect the environment
Desire to leave a positive impact on the industry and planet

Needs

Stress Relief: Activities and environments that help reduce stress from work routines
Focus and Productivity: Tools and practices that enhance concentration

The Mood

Keywords

Nature-inspired
Sleek, minimal designs
Natural materials
Productive, calm workspace
Earthy tones & soft lighting

The Ideation

I aimed to design a sleek, minimal lighting object that is both aesthetically pleasing and deeply meaningful.

It would serve as a subtle reminder during stressful times, anchoring them to their core values and inspiring moments of introspection.

And nothing in nature
is more true to itself than water and how it flows.

Flo

Inspired by ripples of water
& spirit of sustainability

Embodies the flow of time, with water ripple like rings symbolizing moments of introspection and refocusing.
As the water settles, it serves as a poignant reminder to recenter oneself and find clarity.

This design, can be used as singular lighting fixtures or clusters, seamlessly integrates into any space with its sleek, minimal aesthetic.

Material: Ethically sourced bamboo
Manufacturing Process: Steam/Water Bending